`For every £10 spent on food in a supermarket, £14 flows into the vicinity. This is in contrast with £10 spent in local shops offering locally produced food, where £25 flows in the area.'

‘If people in Bridport spent just 36p a week on locally produced food rather that at the supermarket more that £1m would be pumped into the local economy. This amazing fact came from a surgery of the local food sector in the West Dorset town.'

Direct from Dorset products are locally produced from local ingredients so money is retained in the local economy.